Treating social-networking sites or services such as Facebook and Twitter as nothing more than tools may get your clients a modest amount of pageviews, but it’s really only making you the telemarketers of the Internet. That’s it. Nothing more.
[UPDATE]: Facebook has since responded to me regarding this issue, see that post for updates. Image: Culture Smith Consulting “Peter” in this case is the Facebook user logged in to his account. The woman in the “Hot Singles” ad is his own wife. According to Facebook, these ads “respect all privacy rules.” Personally, I think [...]
As an early first addendum to the Primer on Twitter, I need to talk about #hashtags. There is a big problem with their misuse, and it’s only getting worse. Notice I did not say “abuse” of #hashtags. People play with fake #hashtags all the time. Suffice to say there is no harm in tweeting #hi5, [...]