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Microsoft – Drinking the Tears of Children - September 6th, 2009

Sound a bit harsh? Check out Gizmodo’s post on this seriously wrong move, the latest by Microsoft:

This vile competition is on the level of tearing a teddy bear out of a child’s arms and then ripping it apart into a pile of fuzzy remains on the spot.

- Rosa Golijan

To sum it up, what could have originally been a great thing has turned into a sick, twisted marketing ploy. Microsoft set up a competition, complete with public, popular voting, to decide which children’s hospitals would receive (and more importantly, not receive) a Microsoft-funded gameroom. Maybe the PR Guru’s who bought and paid for the ridiculously misleading Laptop Hunters adverts have finally lost their minds. Maybe I’ve been right for the last decade and Microsoft truly is just plain evil. Either way, even the most die-hard loyalist can’t deny how wrong this entire endeavor is.

Again, head over to Gizmodo to read the full story.

Tags: bad PR, fail, marketing, microsoft

 

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