[UPDATE]: Facebook has since responded to me regarding this issue, see that post for updates.
“Peter” in this case is the Facebook user logged in to his account. The woman in the “Hot Singles” ad is his own wife. According to Facebook, these ads “respect all privacy rules.” Personally, I think it’s just a nice obvious bit of proof that Facebook is truly sleezy under all the pretty blue makeup. Luckily there is a quick and easy opt-out for this nonsense, steps follow.
That’s right, you have to actually go into your settings to turn this off. Your face may have already been used to advertise any number of things to the people on your friends-list. Here’s how to do it:
Firefox Users:Some Firefox users are unable to see a drop-down menu. This is a bug, and you’ll have to use a different browser.
Cheryl Smith was good enough to post this discovery to her blog when she was alerted by her (thankfully) good-humored husband.